Let’s focus on a specific type of pareidolia. Mimetoliths. Through weathering and erosion a pattern is created on racks that my come to mimic or mime recognizable forms. A very famous example is the face on Mars. In 1976 the Viking 1 orbiter captured an image of the Cydonia region of mars. A part of this image looked like the face of a human. This image fueled decades of conspiracy theories, Ancient Aliens episodes, and pseudoarchaeology hypothesis. More than 20 years later other spacecraft visited Mars and captured higher resolution images which made it clear that it was just some mountains and hills on the surface of Mars.